State of Mind collection from YouTH

Photography by Lottie Moore

10:31 am  •  26 May 2012

Late on Thursday evening a coven of Perth’s creative young souls gathered together to shoot the look book and short film for Brook Persich’s debut jewellery line YouTH. We had a lot of talented stars on board, combining months of brainstorming, star gazing and good old fashioned hard work.

It was so much fun combining our heads and hearts to produce these shots! Brooke personally went out and retrieved Jasmine vines and hand painted them black, as well as hand painting 75 paper silk butterflies. We were going for a witchy/occultish theme, and I have to say, doesn’t model Larna Puddy look like a Neopagan Goddess? All thanks to stylish Kyra Arnez from Head Studio in Perth. Her hair and makeup expertise is astounding.

Me trying on the rings. I’m so in love with the amethyst one on my middle finger.

Gluing butterflies to Larna’s forearms.

Credits:

Director: Brooke Persich

Photography: Lottie Moore

Stylist: Kyra Arnez

Studio Assistants: Camilla Peffer, Stefan Daniel Di Julio, Natalie Hind

Model: Larna Puddy @ Chadwick Models

10:27 pm  •  25 May 2012  •  1 note

Getting ready for the photo shoot for YouTH this Thursday night. My friend Brooke is a real smart lass and has started up her own jewellery line, creating beautiful rings made from precious stones that make me feel all witchy and magickal when I wear them. We’ve managed to enlist the help of a group of other outrageously creative folk to help with Brooke’s vision, like Lottie Moore, a Perth-based photographer with a real Avante-Garde aesthetic who’s a killer behind the lens. Can’t wait to show the world what we’ve come up with!

8:50 am  •  21 May 2012

“

The Psychedelic Minimalist style is a schizophrenic combination of two seemingly contradictory approaches. Its layout and typography are very simple, basic, and minimal, but its color and ornamentation are wild, bright, florescent, and psychedelic. The Psychedelic Minimalist style is kind of like the Late(st) Modern style on LSD. Grayscale palettes are replaced by bright screen colors—colors that only exist in RGB light space and are very difficult to replicate in CMYK print space.

This conflict between understated layout structures and unapologetically bright colors gives Psychedelic Minimalism its playful tension. Rather than pushing every element of site design toward ornate psychedelic extremes, the Psychedelic Minimalist style intentionally straddles the fence between minimalism and psychedelia, achieving surprisingly fresh, purposefully paradoxical results.

”

— http://www.peachpit.com/articles/article.aspx?p=1317221

8:42 am  •  21 May 2012

Currently penning an article on obscure/new/pertinent musical sub-genres. Isolationism has popped up, perhaps due to my musical bias at the moment swinging in the electronic direction. I’m at that first-world fork in the road, where graduation times are looming, and new music is needed to match one’s introspective terrain. Baths, Balam Acab and Tycho are constantly on loop. Google-searching has ensued. This article from Lab404 is quite dense, and references the work of Brian Eno, Virtual Reality and dystopic metaphors. Probably not for the tl;dr crowd.

8:36 am  •  21 May 2012  •  1 note

“Better to put the tools in as many hands as possible. The manuals explained how to contact a record-pressing plant, where to buy blank twenty-minutes cassettes in bulk, and how to choose among the different options for CD cases. Jenny and Kristin hoped that by demystifying the process of giving music physical form, they might encourage other people to put out records and put their own stamp on their scenes.” - Sara Marcus, Riot Girl: Revolution Girl Style NOW!

(Source: punkmermaid)

7:06 am  •  21 May 2012  •  1 note

So, this exists. GF/BF team Claudia Sinclair and Edward Quarmby produced an A3 sized book of posters. Featuring one cheeky looking girl and a boy (whom we’re not privy to see but I’m certain is as equally charming), AnOther magazine describes the series of images film-like stills oozing with adolescent angst and a dream like quality.

“Girls and Boys is a product disguised as a magazine,” explains Sinclair. “The products are posters by interesting photographers of beautiful people. We want people to put these posters up on their walls; it’s about creating idols. Gabe and Flo, have this style and confidence that stands out, they are like the cool kids in the class, they are the perfect ‘crush’ material.”

Perfect pin-ups. Find it here.

9:57 am  •  15 May 2012

thisisyouryouth:

Putting the final touches on our skull rings from the State of Mind collection - Find more on our facebook page and ‘like’ us if you want new updates on the collection straight to your feed: www.facebook.com/thisisyouryouth

10:56 am  •  13 May 2012  •  8 notes

thisisyouryouth:

Just got in the crystals that will be apart of YouTH’s new rings from the State of Mind collection..Want to see what we do with them?  Then ‘Like’ YouTH now to know when they are finished   www.facebook.com/thisisyouryouth

10:55 am  •  13 May 2012  •  12 notes

10:10 am  •  7 May 2012  •  752 notes